About The Converge
The Converge provides creative video content that will excite and drive action, employing cutting-edge technology and the latest storytelling techniques, we also provide access to a network of resources to small business owners in Nigeria to enable them to grow.
Traditionally, 90% of new businesses will fail in the first 10 years. Under 50% of businesses make it to their fifth year. One of the reasons Small business owners in Nigeria have failed to thrive and grow is their inability or failure to understand and communicate what they are selling. This is the problem we hope to solve.
“Converge is an online community to exchange insights, get advice from experts, and build connections to help you power your small business success.
Why Consumers Buy
Video Builds Trust
57% of consumers say that videos gave them more confidence to purchase online. Trust is the foundation of conversions and sales, and promotional videos can foster trust.
Video Marketing Explains Everything
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page.
Video Boosts Conversions and Sales
80% increase in conversions by adding a product video on your landing page. 74% of users who watched an explainer-video about a product subsequently bought it. Video can also lead directly to sales.
Video Engages Cold Prospects
69% of Consumers will prefer watching videos to solve any product related problem. The modern customer wants to see the product in action. Your convincing power gets double power!
Video Shows Great ROI
83% of businesses say that video provides good return on investment. Video pays off big time.
Video Ads Work Wonders
The average click-through-rate of video ads is 1.84%. And for a 15-second non-skippable YouTube video Ad the completion rate is 92%. Video ads are also highly effective on social media platforms.
Google Loves Videos
You’re 53 times more likely show up first on Google if you have a video embedded on your website. Videos allow you to increase the time spent by visitors on your site.
The 7 Step Process
Step 1. Register
Registrations are reviewed on a rolling basis, so once you submit them, we will start reviewing your information immediately.
Step 2. First Contact
All business owners or start-up founders are contacted via email or phone, updating them on their status, with information about the next steps towards the next big thing.
Step 3. Needs Assessment
On the assessment of business and value proposition, we evaluate the needs and the next necessary steps to be taken with a view to creating a promotional / product video.
Step 4. Production Brief
This part is to decide on the strategy and creative direction for the video. In this part, you decide the goals of the video so that we are able to direct the tone and message of the video.
Step 5. Production & Post Production
The result of this entire process is creating a structured storyboard and shot list. filming and recording of everything discussed in video production step 4. We capture your content and bring your vision to life.
Step 6. Audience Profiling & Targeted Ad
Segmenting to build your audience profile is essential to understanding who you want to reach. Identifying an audience based on their unique characteristics ensures we are reaching the right people.
Step 7. Feedback with metrics
Some of the key metrics Facebook Ads and Insights we measure are Engagement, Reach, Impressions, Clicks, Click-Through Rate (CTR), Cost Per Action (CPA), and Cost Per Click (CPC).
No. 5 Siynabola Close,
Akora Villa, Adeniyi Jones,
Ikeja, Lagos, Nigeria.
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